BioSteel's origins began in 2005, when the first non-commercial version of the hydration mix was developed. The Pink Drink was popular among professional athletes because of it's clean, sugar-free ingredients. The drink only contained a straight forward, simple list of clean ingredients needed to deliver the nutrients to fuel the athletes. Michael Cammalleri, a former NHL player for over 16 years, is one of the co-founders and co-CEOs.
As more professional athletes realized that most of the products they consumed contained artificial sweeteners, stimulants, and other mysterious ingredients, the demand for the Pink Drink grew. In 2009, the BioSteel brand was officially created.
Today, BioSteel is considered the "go-to" brand of high performance athletes. A few of BioSteel's well-known ambassadors include Kansas City Chiefs quarterback Patrick Mahomes, Ezekiel Elliott of the Dallas Cowboys, Jalen Ramsey of the Los Angeles Rams, Luka Dončić of the Dallas Mavericks, Connor McDavid of the Edmonton Oilers, the USA Hockey Team, and most recently, the U.S. Soccer Federation. BioSteel is the proud sponsor of the BioSteel All-American Hockey Game, which features the top, eligible American-born NHL draft prospects.
BioSteel's Hydration products deliver the nutrients needed to power through the physical demand. Their delicious flavors are second to none. BioSteel has expanded their nutritional offerings to include Sports Greens, Collagen, Creatine, Beta-Alanine, Glucosamine supplements, and more.
The BioSteel's products we carry are NSF Certified for Sport. Because an athlete needs to know that his or her supplements are trustworthy and compliant, every batch of an NSF Certified for Sport product is tested for compliance label claims and to ensure the absence of more than 200 substances (i.e. stimulants, steroids, diuretics, narcotics, and masking agents) banned by many major athletic organizations.