When I opened the seal on the cat vitamins, I was very surprised to notice the product has a very nice smell. NOT the horrible chemical smell from the products available in the grocery store and local pet shops. And best of all, this dear 12 year old kitty loved it so much she gobbled two of them down before I knew what she was doing. I was so impressed, I just came back and ordered more products from the same manufacturer and I just received this first order today. If their pet products are this good, I am guessing the vitamins I ordered will be as well.