Taste really is bad. Bought them for my 4 year old so I didn't have to open capsules and mix powdered probiotics anymore. He hates these and after I tasted one, I don't blame him. I thought if he didn't like them, at least I could use them to not waste, but they will probably go in the trash, yuck. Back to the powdered for us. Any positive I can think of... They aren't huge in size and price isn't high and these are the only chewable probiotics I could find that were over 10 billion CFU.