My doctor has researched many supplements and vitamins. She recommends this brand.She says they have better ingredients than most of the other companies.I trust my doctors opinion and judgement. Most "fish pills " leave an aftertaste and make me burp, but this brand does not do that. I don't mind taking "fish pills" now.I ordered from "Earth Turns.com because of the free shipping. The price of the pills was not raised to accommodate for the free shipping. The shipping was super fast also.