This is not only a natural toothpaste but it works well. I always tried to avoid using products, including toothpastes, with harmful chemicals in them. I used to brush my teeth without using any toothpaste at all. However, that proved insufficient. My teeth would still feel fuzzy from plaque. I tried using baking soda which worked better than using nothing. Earthpaste has proven to be what works best of all. My teeth feel smooth and clean after using it. I read and looked up every single ingredient in Earthpaste. It literally contains no unnatural chemicals. It is so natural, that it does not even contain foaming agents. Not only is it fully natural, but it does its job and works to perfection!

I love that this toothpaste has no flouride and it tastes great. I would like a little natural foaming action, though.