I had been making my own toothpaste and suspected the baking soda was a little too harsh on my gums so I wanted to give this a try. It is very strong so only use 2-3 drops. My lips were on fire after the first time I used it! Almond oil is the carrier oil and it is a liquid. You will not get suds (I wasn't expecting any; just warning others). I don't think I will buy it again as I cannot tell any difference better or worse than my homemade toothpaste other than the lack of harsh baking soda, therefore, next time I will just leave the baking soda out of my recipe or use less of it. I prefer coconut oil over almond as the carrier oil as it's not liquid in my home and is a lot cheaper than this product. Also the coconut oil I use is organic and I don't believe their almond oil is. The ordering process, packaging, and shipping were wonderful. I will definitely order from EarthTurns again.