Humm Foods, the creator of LÄRABAR, believes that the foundation of a healthy body, mind and spirit comes from the foods you eat. To be the healthiest and most satisfying the food should be in it's whole and natural state. The company name comes from the belief that food falls into two main categories:
BECKONING FOODS
which beckon consumption again and again, sapping the body of energy without any real health benefits, Today, they're called junk foods.
HUMM FOODS
on the other hand, resonate with energy in a whole, natural state. When consumed, they cause you to feel vibrant and alive.
The Larabar Story
The idea was to combine wholesome ingredients such as fruits and nuts to create a food product that is tasty, healthy and convenient.
In May 2000, LÄRABAR was born. After scouring the aisles of grocery stores and noting popular flavors of ice cream and cookies, Lara delved into product development. Lara believed that natural foods should be fun, enjoyable AND good for you.
After taste testing with friends and family, the next step was to create a company to market what would initially be five delicious LÄRABAR flavors: Cherry Pie, Apple Pie, Cashew Cookie, Banana Cookie, and Chocolate Coconut Chew.
